Course basket

Customer Service and Selling Skills - Workshop

Available topics for your bespoke programme can include:

Communication skills:

  • Developing existing skills identifying varied communication methods appropriate to a situation.
  • Barriers to communication will be explored, as well as the importance of identifying the need of the customer.
  • Using communication as an effective tool for building customer relationships by recognising and identifying the Transactional Analysis theory in our communication.
  • The importance of assertiveness so to meet the needs of the customer and the organisation.


  • Recognising and maximising each sales opportunity by using the seven stage selling cycle and exploring each stage to identify improvement in own roles.
  • Exploring how to sell more, in less time: assertive selling!

Managing difficult customers:

  • The stages of handling a difficult customer and how to use these strategies effectively
  • Conflict management
  • How to change a negative situation to a positive and retain a loyal customer

Careers - Business & Tourism

Get insights into where our courses can lead you. See example work tasks and find real job vacancies.

Travel agents


Potential Salary

Travel agency managers and proprietors


Potential Salary

Management consultants and business analysts


Potential Salary

This course can start anytime during the year at a time to suit yourself and your employer.



Duration The duration would depend upon the needs of the employer.


Jessica Ding

Business and Administration Apprenticeship

Jess has demonstrated a mature and professional approach to her working life and her apprenticeship. Jess has impressed colleagues with her outstanding communication skills especially during their first meeting. Jess shows focus, the ability to time manage and a keen eye on her planned personal development.

Jess found a flair for training and presenting which led her into becoming a key member of the training team, regularly delivering great quality on the mandatory Hazard Awareness Courses. Jess contributed to her Diploma when attending the CWA workshops and showed great interest as she took part in group and individual exercises as well as contributing to all topics.

Listen to what our students say

More Business, Management and Tourism Courses

CWA Logo

General Enquiries
01553 761 144

Student Services
01553 815 271


If you would like to ask a question, please complete the form below and we will get back to you as soon as we can.

Invalid Input
Please tell us your first name
Please tell us your surname
Please enter a valid email address
Invalid Input

Please select the types which best describe you
Please tell us what you are enquiring about
This field is required
Invalid Input
Invalid Input


Picking the right course can be difficult. Don’t leave any questions unanswered - our expert support team are waiting to help.

This field is required.
This field is required.
This field is required.

Please select the types which best describe you
This field is required.
This field is required.
Invalid Input
Invalid Input